 Creative
Elements was established in 1998 when owner Michael Elkus began
to produce embroidered merchandise for the American Paraplegic
Society. Michael and his wife Helene created and produced a
high-end home shopping program. The program was presented in
sitcom form on the USA Network.
Through their contacts with the show, Michael encountered Christopher
Reeve’s agent. Michael worked closely with the APS and
Christopher Reeve to raise awareness. As requests for embroidered
merchandise grew so did interest in screened apparel and promotional
products. It led to a natural progression into the ad specialties
industry.
Michael started his career in the Men’s retail clothing
business in 1963 joining his father. Together they facilitated
the Gentry Shops with sixteen stores in eight states.
In 1998, after 31 years in business, Michael launched his career
in the ad specialties industry. His knowledge of merchandising,
industry contacts and quality customer service made the transition
to ad specialties seamless.
In 2000, Michael’s cousin, Max Elkus, joined Creative
Elements. Max previously ran a chain of three Menswear Accessory
shops named Knot Just Ties in the mid-West. Max’s
experience and knowledge of the industry has contributed to
the growth and success of the business.
Creative Elements is committed to giving their customers high
quality products and service while maintaining competitive pricing.
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